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First aid for all the family

Choking is a major concern for parents

In a recent survey across the UK, over 60% of parents told Mini First Aid that their number one medical concern for their child was CHOKING. In addition to teaching parents and carers about what to do should their child choke; Mini First Aid is now going one step further with their ‘Sit, Chop, Chew’ campaign.

‘Sit, Chop, Chew’ promotes the basic principles of SAFE EATING to families (both adults and children) to reduce the fear of choking and the number of choking incidents themselves. The campaign is supported by Dr. Jamie Cooper, Consultant in Emergency Medicine at Royal Aberdeen Children’s Hospital who is working to raise awareness about the risks of choking for young children.

Founder of Mini First Aid, Kate Ball, has written the children’s book ‘Sit, Chop, Chew’ and developed a themed Early Years class (which fits into the Early Years Foundation Stage) as a fun way to help children learn about safe eating and ensure meal times are more relaxed. The book can accompany the class or be read at home.

'Sit, Chop, Chew' is the second in the popular series about the fictional character ‘Freddie’. ‘Sit, Chop, Chew’ sees Freddie and his friends eating together at nursery and learning about food. The colourful story is a fun and engaging way of teaching children about safe eating, how to prevent choking and put the fun back into meal times. 

To buy a copy of the book CLICK HERE.



Dr Jamie Cooper

Harriet Shearsmith - Toby & Roo Blog

Lucy Pargeter - Emmerdale

Partner Companies

Sit, Chop, Chew: Early Years class

Following the success of our first award winning Early Years first aid class, our new ‘Sit, Chop, Chew’ is an Early Years class designed to teach children about how to eat safely. The hands-on class engages the children through song, story, actions and play to teach them the key messages of the class: 'Sit, Chop, Chew'.  Children even get the chance to practise back blows on teddy and to chop up their own food.

To book an Early Years class please click on our classes page.


Get involved

If you would like to become a Partner or Ambassador for our Sit, Chop, Chew campaign, please go to our contact page.

If you would like to support our campaign, please use the hashtag #sitchopchew when you post about us. Social media links are at the bottom of this page.